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Content on the platform is user-generated and monetized via monthly subscriptions, tips, and pay-per-view. Creators are paid 80% of these fees and earn a yearly average of $1,300. The company launched a free safe-for-work streaming platform, OFTV, in 2021. The website grew in popularity during the COVID-19 pandemic; as of May 2023, OnlyFans had more than three million registered creators and 220 million registered users.
The company has been criticised for insufficiently preventing child sexual abuse material from circulating on the platform, though statistical evidence on the severity of the problem is mixed. In August 2021, a campaign to investigate OnlyFans began in the United States Congress, and it was reported that from October 2021 onward OnlyFans would no longer allow sexually explicit material,[4] due to pressure from banks that OnlyFans used for user payments. However, this decision was reversed six days later due to backlash from users and creators alike.[6][7][8]
Key figures

In November 2016, Tim Stokely founded OnlyFans as a platform for performers to monetise their content and interactions directly.[11] Stokely founded the company with a £10,000 loan from his father, Guy Stokely. He had previously founded GlamGirls and Customs4U.[24][25] Tim's brother Thomas Stokely became the company's chief operating officer and Guy Stokely became head of finance for OnlyFans.[24][25]
Two years later, the businessman Leonid Radvinsky, owner of MyFreeCams,[26] acquired 75% ownership of Fenix International Limited and became one of its directors.[27][11] After this, OnlyFans became increasingly focused on not safe for work (NSFW) content and "gained a pop culture reputation for being a hive of pornography", according to The Independent.[28]
In December 2021, Tim Stokely announced that he would be stepping down and that Amrapali Gan would be taking over from him.[29] Keily Blair was appointed CEO in July 2023.[20]

Growth in 2020

Amateur and professional sex workers drove OnlyFans' early growth, a process further accelerated by the COVID-19 pandemic and the recession it caused.[30] Between March and April in 2020, the user and creator base grew by 75%.[31]
The site grew rapidly after it was mentioned by Beyoncé in the remix of the Megan Thee Stallion song, "Savage", released in April 2020.[32] Traffic increased by 15% and CEO Tim Stokely claimed OnlyFans was seeing approximately 200,000 new users and 6,000–8,000 new creators register daily.[19][31] 2020 also saw numerous celebrities, including Cardi B, Rebecca Minkoff, and Tyler Posey, as well as media companies like Munchies and Barstool Sports join the platform, which further boosted interest in the site.[31][33] By December 2020, OnlyFans had 85 million users and more than 1 million creators, generating more than US$2 billion in sales that year.[34]
Sky News reported that OnlyFans had not paid value-added tax for three years and could face heavy penalties from tax authorities; it began charging value-added tax in July 2020 after conversations with HM Revenue and Customs.[35]
By March 2021, OnlyFans' user base topped 120 million and creators collectively earned $3 billion in revenue.[31] OnlyFans stated that it pays out more than $200 million a month to creators.[34][36] In 2021, they reached a company valuation of $1 billion.[37] Their revenue was around $900 million for 2021, a rise from $350 million in the previous year. Owner Leonid Radvinsky received $500 million in dividends in a roughly two-year period from 2021 to 2022.[1][38]
In 2024, OnlyFans posted revenues of $1.3bn in the year to 30 November 2023, an increase of 20% on the previous year.[39]
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