The Illusion of Luxury - SAVAGE X FENTY - Video

How do fast fashion brands create an image of luxury? In the case of Savage X Fenty, is it Rihanna's image that made many people believe this brand, or was it other forms of marketing?

Videos I referenced in the beginning:
Rihanna is Now a Billionaire: Great for Her but is That a Good Thing? - https://www.youtube.com/watch?v=uBkg4IUuujA
Savage X Fenty Made a "Billion" with Unethical VIP Memberships and HIDING Negative Reviews - https://www.youtube.com/watch?v=3yqKIFtb7QE

Pretty ethical underwear list that I used to find brands:
https://www.sustainablejungle.com/sustainable-fashion/sustainable-ethical-lingerie/

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