OnlyFans: Banning Content Explained. - Video

In today's video we discuss OnlyFans and their recent decision to ban sexually explicit content. We look at the origins of the company, the digital marketing strategy, the previous issues with their creators, and information we have been able to find publically leading them to propose to ban sexually explicit content briefly.

A decade ago, if you wanted to be a content creator and distributor of sexually explicit content you were limited by expensive barriers. To independently produce and sell this category of content you needed to reach a certain level of scale. You would have to hire talent, find distribution, have production teams, pay agents, process payments, and build all the infrastructure required to go from production to consumer.

Just like how YouTube has largely empowered the individual to start making their own content – OnlyFans has done this for the adult entertainment industry. Sure there were other platforms before, but none of them reached the size of the user base of OnlyFans.

#OnlyFans #DigitalMarketing #TechStartUps

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