Jim McCarthy: Live event marketers need to understand the OnlyFans.com phenomenon - Video

Kevin Lee interviews Jim McCarthy, co-Founder and CEO of Goldstar Events. Jim has spent his entire career in high-growth businesses and likes to share his knowledge and insight with others. He's the editor and main contributor to SellingOut.com, a website for live entertainment and arts marketers, the curator and co-founder of TEDxBroadway, and Adjunct Professor at the Lloyd Greif Center for Entrepreneurial Studies. In this segment, Jim discusses the importance of designing an event that people will actually pay for, the fact that people already pay for content online, and offers insight into the fact that event business model innovation is frequently driven by porn-oriented sites such as OnlyFans.com, which facilitates the creation of live content that people will pay for online.