Instagram told me to sexualise myself to get more followers. We need to talk. - Video

Thanks Instagram. But I'm not selling handbags or OnlyFans.
Last month I was checking my Instagram professional dashboard. The monthly summary. Metrics, achievements, and growth suggestions designed to keep you creating.

The final slide stopped me.

Three video recommendations for what I should create to get more views and followers.

All three were sexually explicit videos of young women.

I'm a brand strategy and marketing guy. And Instagram just told me the fastest path to more followers is to sexualise myself. In my professional dashboard. As a growth tactic.

In this video I share exactly what I saw, why it matters, and what it tells us about the attention economy we are all living inside — whether we like it or not.

This is not a rant. It is an honest conversation about what these platforms actually are, what they are optimised for, and what that means for every creator, every business owner, and every parent raising kids in this environment.

What's covered in this video:
00:00 — Thanks Instagram. But I'm not selling OnlyFans.
01:00 — What the professional dashboard actually showed me
02:30 — Why I'm not judging the women — I'm judging the platform
03:30 — The attention economy and what it is actually optimised for
05:00 — The uncomfortable truth — it works
06:00 — I have a young daughter. And this is not ok.
07:30 — Are these platforms communities or attention machines?
09:00 — Do we accept this or hold them to a higher standard?

I have been investing heavily in content creation over the last month. As a business owner the pressure to show up on social media every day is real. It takes time, mental bandwidth, and genuine courage to put yourself out there consistently.

And yet the platform that is supposed to support that effort is simultaneously telling creators that the fastest path to growth is exploitation.
That is not a neutral algorithm doing its best. That is a calculated business decision.

If you have kids or if you are a creator trying to build something real on these platforms I want to know what you think.