Growth Hacker Marketing and investor metrics - Video

How do investors really decide where to put their money—and what role does growth hacking play in a startup’s success? In this talk, Tim Ward dives into the metrics that matter to VCs and shares his proven Growth Hacking Model for attracting the right customers, scaling fast, and sustaining momentum. Whether you’re seeking funding or seeking new ways to grow, this session delivers actionable insights to transform your business.

Key Insights

- How investors evaluate startups—and how to align your business for investment.
- A simple, repeatable growth hacking framework any startup or scaleup can apply immediately.
- Micro-branding strategies to connect with the right audience, at the right time.
- How to be effective with your ad spend and drive sales without hard selling.

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Timestamps

0:00 – Introduction
0:18 – Investment metrics overview (What VCs really look for)
3:15 – Laying the groundwork for growth hacking
7:29 – Why brand matters
9:00 – Discovering Growth Hacking
12:00 – What is growth hacking, anyway?
14:51 – Growth Hacking Model, Step 1: Customer profiling
16:56 – Growth Hacking Model, Step 2: Who is your buyer/influencer?
17:40 – Growth Hacking Model, Step 3: Timing your offer
18:50 – Growth Hacking Model, Step 4: Finding the customer
19:15 – Growth Hacking Model, Step 5: Delivering value
20:27 – Real-world growth hack example: 20VC
22:10 – Real-world growth hack example: PayPal
24:15 – Real-world growth hack example: OnlyFans
25:30 – Real-world growth hack example: Hotmail
26:15 – Real-world growth hack example: Google
28:04 – Real-world growth hack examples: WhatsApp, Reddit, Facebook
30:23 – Growth hacking summarised

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Let’s Connect:
Book Tim to speak globally or to work directly with your business...

Linkedin: https://www.linkedin.com/in/timward3/
Website: https://timward.me/
Do and Grow- Growth Hacker Marketing:
Website: https://doandgrow.co/
LinkedIn: https://www.linkedin.com/company/doandgrow

Speaker Bio:

Tim Ward is a growth hacking strategist, serial entrepreneur, and board advisor with deep expertise in scaling businesses through unconventional, high-impact strategies. As the founder of multiple ventures—including an AI-driven SaaS platform that reached millions of users—Tim has built and executed go-to-market strategies that prioritise organic, self-sustaining growth over traditional ad spend. He has advised global enterprises like PIF, KPMG, and Serco, as well as the UK government. His background in public sector contracts has seen Tim support companies in winning over £20 billion worth of new business.

Tim is passionate about sharing his knowledge and experience, helping ambitious businesses unlock rapid, scalable growth through innovative strategies that challenge the status quo.