​The NEW Facebook Ads Strategy Dominating in 2026 - Video

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My 22 Page Written Guide On How To Setup And Optimize Your Ads: https://themoonlighters.com/guide/?utm_source=content&utm_medium=youtube&utm_campaign=guide&utm_term=sam+piliero&utm_content=l151

If you are new to this channel, there's a bit you should know about me...
2012 - Sold my first product online, a camping blanket.
2014 - Opened my first shopify store and launched my first facebook ad
2017 - Sold my shopify store
2018 - Recruited by VaynerMedia’s ecommerce team. Team Member #5. Ran ads for Liquid IV, Supergoop and Young Nails.
2019 - Joined BarkBox as Director of Emerging Channels
2020 - Ran ads
2021 - BarkBox grows from 150mil to 2.5B, goes public on NYSE.
2022 - Started The Moonlighters
2023 - Started exclusively hiring top 1% media buyers.
2024 - Fired sales team, my business partner speaks to every client before we work together. 2025 - 150+ clients served.

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Case Study: How We 10X'd a Brands' Sales In 40 Days While Increasing Their ROAS By 23%: https://themoonlighters.com/case-study/?utm_source=content&utm_medium=youtube&utm_campaign=case+study&utm_term=sam+piliero&utm_content=l151

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I break down the exact facebook ads strategy 2026 that is dominating right now and explain how I structure and scale campaigns using the latest meta ads strategy. If you want a clear facebook ads tutorial that shows how modern meta ads tutorial principles work with the newest updates, this walkthrough explains the full system step by step.

I show the exact facebook ads structure I use, including the best facebook ads scaling strategy for growing accounts while staying profitable. This approach works especially well for ecommerce facebook ads, and I explain how to implement meta ads for ecommerce brands that want consistent growth.

You will see how I build a powerful facebook ads prospecting campaign to attract new customers, followed by a high-converting facebook ads retargeting strategy that brings visitors back to purchase. I also explain how a facebook ads retention campaign helps turn first-time buyers into repeat customers.

I also cover the newest meta ads algorithm update and explain how the andromeda facebook ads update is changing the way advertisers should think about optimization. Understanding these updates helps you build a stronger facebook ads campaign structure that works with the algorithm instead of fighting it.